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Google Penguin’s Newest Update and What You Need to Know

Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. The way that Google Penguin punishes these websites that violate the aforementioned guidelines is that they decrease their search engine rankings. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.

Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques that the former isn’t able to detect. Google penguin’s filter is run periodically to catch sites that are deemed spammy, and will continue to be penalized until the filter ran again and the site improved.

Google penguin has been around since 2012, and so far there have been about 7 confirmed Google Penguin updates, and these have been periodically released, although the latest one has been released after a 2 year period. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.

Google Penguin 4.0, being the latest release now includes the feature of being completely real time, gaining a far significant improvement from its previous versions. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.

So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.

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