Search engine optimization should be a crucial part of any company’s marketing strategy. The ability to put a business at the top of the search engine rankings can make a significant difference in a brand’s visibility. However, many small business owners are too busy to monitor SEO best practices and algorithm changes. Use these tips to help a small business get to the top of the search results and dominate the competition.
Optimize Website Information
Getting a company to the top of the SERPs (search engine results pages) requires a bit of strategy. Check the site’s domain name—it should reference the company type and location. Each site page title should include keywords indicating the company’s location and services, and website copy must include details about the area. This can make the site more visible to nearby customers and can improve local SEO.
Claim a Spot on Google My Business
Is the local company verified on Google’s My Business? If it is not, it should be! By claiming a business listing on My Business, a company has a higher likelihood of showing up near the top of local search results, and the owner can gain control over listing information while adding photos and videos.
Ask for Customer Reviews
Customer reviews can give a company’s local SEO an important boost. Not only do these reviews help small, local businesses rank higher on Google, but good online feedback provides the social credibility needed to bring customers to the business. Encourage happy customers to leave reviews, and don’t forget the responses. Thank customers for good reviews and address complaints promptly.
Check Local Listings
An effective way to improve local SEO is to ensure the business’ information is correctly displayed. Check sites like Manta, YP, Yelp, and Facebook to see if the company’s NAP (name, address and phone number) are correct. Inaccurate listings can make it hard for potential customers to find the company, and they can leave a poor first impression.
Don’t Disregard Social Media
When a company plans its SEO strategy, it shouldn’t underestimate the importance of marketing on social media. Social SEO can play an enormous role in a company’s rankings. Create shareable content for social media pages, and take the time to engage with followers and fans. While building a local SEO presence with Excelsior Internet Marketing does not happen overnight, the rewards are definitely worth it.