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Some Ideas on How Influencer Marketing Works In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. The outcome of the modernization of our era lead to several marketing strategies one of which is influencer marketing. This type of marketing strategy hires a person to become the influencer, rather than a group of people, who will promote the message of the brand. The people who would become the influencers are considered as influential people that consumers would look for opinions or advice, and they are the bloggers, content writers, journalists, creative people and others. Considered as the two major forms of influencer marketing are content marketing and social media marketing. With the consumers of today more exposed to high communication technology, they give more attention to social media rather than the traditional advertisements. In influencer marketing, the influencer would write about the brand or services in his or her own personal and social channels. It is undeniable therefore that consumers nowadays would tend to believe the opinions of the influencers rather than listen to the media.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Today, influencer marketing is all about building up relations and creation of a positive image of a brand or service as compared to the digital advertisements, and this is the reason why as consumers shifted now more to social media, that consumers would look upon influencers for guidance in what and where to buy. Through the better description with interactive message in influencer marketing, market grows faster in a simpler way. Nowadays, consumers would look at their fellow consumers or their favourite personalities to help them decide what to purchase, instead of referring to companies like in the past. Through influencer marketing, a flood of new waterworks for brands to connect to the market are opened on a larger scale through its organic marketing method that can be termed as the new age word of mouth. Influencer marketing rides on the possibility of thousands or millions of consumers to view their messages through social connections. Influencers have the task and trusted to provide the updated information about the products or services being dealt with, and this information can be released to the consumers through social media over several days or weeks.