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Methods to Detect Click Fraud It is necessary to keep calm and logical when trying to assess if your advertising campaigns are falling victim to click fraud. Not generating business through paid search is more frequently a result of bad management or poor campaign set up rather than a destructive competitor pressing your ads night after night. Experts put the total percent of clicks that are fraudulent at somewhere between 10-15% of the total online advertising market, and these are concentrated around publisher sham as opposed to competition click fraud. So if you are a small business advertising mainly on the search network (and have opted out of the content system) then you might usually be secure from publisher sham. You’re most probably a casualty of competition click fraud if you’re in a business that is competitive and you also find uncommon visitor activity in a normally profitable and well set up AdWords account. Activity such as unusually high surges in traffic for one or two unique adgroups that don’t result in almost any conversions are telltale signs that you might be falling victim to click fraud. Competing companies may click your online advertisements fraudulently to deplete your budget, so you no longer appear in the paid search outcomes. The competitor has more possibility of gaining credible visitors due to this and when conducted over a lengthy period it can be utilized to price you out of utilizing paid search as a traffic source entirely, particularly if it goes undetected. Excessive competition click fraud is normally detected and prevented by Google as well as other chief advertisements platforms plus they do have systems in place to help your advert from being clicked on over and over. Nevertheless in case a competitor is bent on clicking your advert repeatedly, every day and you have a limited advertising budget it can have a huge impact on the conversion campaigns and lead to significant losses in business revenue.
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When detecting click fraud you are searching for unusual traffic activity as described below. Uncommon spikes in traffic – an inexplicable increase in traffic uncharacteristic of your market and not in line with natural traffic trends. Way too many clicks from the same IP address could be a competitor clicking your adverts. A lot of clicks from a nation you don’t do business with potentially “click farms” in third world countries could be clicking your advertisements. A substantial drop in conversions, notably around the ad groups gaining improved traffic. Sudden decreases in time spent on a site could be because of click fraud.
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The top way to discover when you have fallen victim to competitor click fraud is through server logs.